In The Thicket- notes from the forest.

Aeolidia and Jess Levitz gave us a makeover!

rebrand

Aeolidia and Jess Levitz gave us a makeover!

Aeolidia tells the story of our branding project!  We helped Stephanie and Tanya with settling on a business name, choosing domain names and social media handles, thinking about email strategy, and defining a target customer and unique selling proposition. The build of the project was a solid and detailed graphic brand identity, with many print pieces and all-important packaging.

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The Real Reason We Changed Our Name

The Real Reason We Changed Our Name

Describe yourself in one word. Now, think of another person. Preferably one that has a completely different set of family dynamics and life experiences, grew up on the opposite coast and with whom you’d never have crossed paths if your paths hadn’t both led to a plywood shack in a combat zone. (side note⏤met in the plywood shack, hilarity ensued, lifelong friendship status: cemented). Business Naming Checklist Describe the two of you as a unit, but also as individuals Express the societal value of mothers taking care of each other   Make it a catchy word, but not too obscure...

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Komae Is So Much More Than a Babysitting App! An Interview With Co-founders Amy & Audrey

Komae Is So Much More Than a Babysitting App! An Interview With Co-founders Amy & Audrey

As far as parenting decisions go, choosing a babysitter is one of the biggest, toughest, and most expensive decisions we have to make. That’s why founders Audrey Wallace and Amy Husted started Komae

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